1. Does your organisation have an Employment Branding program?
2. How would you describe your organisation's current or proposed Employment Branding? (answer all questions Y/N)
| Authentic and internally embraced |
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| Instantly recognised (linked to the corporate brand) |
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| Dynamic rather than static (describes a journey) |
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| Exciting and energetic |
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| Compelling |
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| Differentiated |
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| Received well in the external market place |
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3. Are the CEO and senior executives committed to your Employment Branding program?
4. Is your Employment Branding program sufficiently resourced?
5. How do you measure the effectiveness of your Employment Branding program?
6. How do you rate the clarity of your "employee value proposition"?
7. How consistent is the communication of your employee value proposition to potential candidates (advertising, web site, interviews, etc)?
8. How consistent is the communication of your employee value proposition to current staff (performance management, learning and development, exits, staff newsletters, etc)?
9. How does you organisation monitor/measure the effectiveness of its people management strategies? (answer all questions Y/N)
| By using employee surveys to monitor staff satisfaction |
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| By using exit surveys |
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| By use of metrics such as staff turnover, training investment |
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| At performance review meetings |
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10. Does your employee value proposition incorporate the following? (answer all questions Y/N)
| Pride in the organisation and/or its products or services |
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| Features of the employment experience (the work, the people, the leadership, the development) |
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| Features of the benefits (remuneration and/or employee benefits) |
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| The organisations culture and/or values |
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| Some aspect of its corporate social responsibility activities (e.g. community, environment, etc) |
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11. Are leaders in your organisation effective in communicating and behaving in a consistent manner with the employee value proposition?
12. How would you describe your career website? (answer Y/N to each question - answer N to each question if you have no career website.)
| It is simple to use and intuitive |
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| Information is current and relevant |
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| It incorporates humour |
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| It shows respect for potential candidates |
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13. Are your current staff involved in activities related to recruitment such as referral of potential candidates, use of employee profiles inn recruitment campaigns, meet and greet inductees, etc?
14. Does your organisation maintain relationships with its alumni (past employees) in order to encourage them to be promoters of employment in your organisation?